Branded Oversized Shoot

July 27, 2021

As some of you may have seen, Branded Plain Clothes had a massive campaign shoot for their brand new oversized collection which will be releasing this autumn. The shoot looked to be a massive success with ecommerce and lifestyle photos being taken with a range of models to show how the collection will look on different shapes and sizes. The new collection consists of oversized hoodies, scrunched joggers and oversized hoodies. These are all plain clothes made for your business to rebrand with your desired designs and logos, while still maintaining the interchangeable items these new products can still be worn with the essentials collection which has been a massive hit since the release in early July 2021. 

The campaign shoot was at a great location in the heart of london with a fresh new studio called WN Studios, with a great team of photographers and videographers bringing Branded ideas to life. The amazing Sahara Santos was styling the models and retouching their makeup, this shoot shows that having a great time surrounding you anything is possible. The ecom shots are important to products, with great 360 shots of all the clothes and plain accessories on a plain white background, these same shots are consistent with the 360 shots originally used for the essentials collection which can be seen via our website. Branded Plain Clothes are all about producing great quality clothing and also using great content to engage with their audience which is why these campaign shoots are important to show brands what these clothes look like without their logo and how great shoots can turn out if they apply the same time and effort. There were also lifestyle shots, trying to follow the luxury theme but also having fun with it branded and WN Studios teamed up with both a white cove shoot and a black cove shoot with led neon lights. 

The oversized collection is currently in trend with colours and designs, the team recognised some of the most popular trends around. There was a surge in the Fear Of God essentials collection when they released their oversized tracksuits and t-shirt, this was released in the iconic black and grey as well as the new trendiest colour beige and brown. Branded plain clothes have recognised this and adopted the colour Beige also known as Tan or Nude to the new oversized collection along with the grey and black which has proven to be popular in branded essentials collection. Although Branded have hoodies and joggers already released this collection is different as the hoodie is a 2 panel hood rather than a 3, also has no string or holes with longer and wider arms. The joggers are similar but have unique differences that aren't found in any of the popular plain clothes wholesalers, rather than the common elastic cuffs and elastic waste band used in the essentials collection  branded have used scrunch bands on both the waistband and leg cuffs making them unique, stylish and hard to find elsewhere.

Along with the oversized collection, there will be some additions to the accessories. Adding the Original snapbacks that are growing in popularity, after almost 10 years these caps are coming back to the streetwear community. Joining them will be the foam mesh back which has been highly demanded, also coming in colours that aren't available in most of the styles currently available on the website like Neon green, neon orange and pink with a white foam face.

Branded still being a relatively new company have shown the importance of a campaign shoot, with production and imagery you would expect to see from brands like Missguided, Boohoo and Asos who push their branding very well with marketing campaigns that you see on tv, bus stops, billboards and train station screens. If you want to compete with the best in the business you have to do what they are doing (within your own budget).

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